Ashton Kutcher’s 24HoursAtSundance
21 January 2009
Actor Ashton Kutcher and Internet celebrity and Digg founder Kevin Rose held a 24 hour event last weekend at the Sundance Film Festival called 24HoursAtSundance The Skulls movie .
Some observers are saying the event, which was sponsored by Qik, HP, Nokia and Nikon, was full of cheating, conflicts of interest and tasks that put participants in undue danger. Which frankly makes the event sound like a whole lot of fun. Except that very little of the video was ever uploaded to the Internet because of connectivity issues with the Nokia/Qik phones participants were given to record their exploits.
Four teams were invited to participate in an “online game show” where they would complete a series of tasks, some of which were humiliating, for points in the competition. The LA Times Christine hd , CNET, AFP Nil by Mouth psp
and other media picked up the story when it was heavily pushed by Ashton’s company, Katalyst Media.
Tasks included getting celebrities to say ridiculous things like “how many other celebrities have you slept with?” or “what is the worst thing you’ve asked your assistant to do.” Another task was to find a bar and get the bouncer to show his ID, or taking a Lat/Long point, traveling to it and writing something in chalk.
Participants were given